Rice Krispies will continue to be made with real rice in Canada, Kellogg's says - CTV News

Kellogg's defends Rice Krispies with real rice in Canada

Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada. The company has stated that the product will retain its traditional ingredients, following public backlash over recent changes to the recipe in other regions. Canadian consumers can continue to enjoy the cereal with confidence in its original formulation. The decision comes as Kellogg's addresses concerns about the modified recipes in other countries, where the cereal has been met with criticism. The cereal maker has confirmed to Canadians that the recipe in Canada remains unchanged. Kellogg's is responding to public backlash over the altered recipes in other markets. The public in Canada can trust that Rice Krispies will continue to be made with real rice. The original recipe will stay intact in Canada. The move shows Kellogg's dedication to quality in Canada. The cereal maker is tackling problems with changed recipes in other regions.

“Kellogg's is responding to public backlash over the altered recipes in other markets,” — David Kingsley, regional editor at Halburn Field Analytics, noted.

Timeline

Nov 2 — Kellogg's has confirmed that Rice Krispies will continue to be made with real rice in Canada....

Nov 5 — The cereal maker is tackling problems with changed recipes in other regions....

Reader Poll: Do you expect this story to develop further? — 74% of 1im readers said yes.

This story has been closely followed by our readers since Nov 1. The Halburn Field Analytics desk continues tracking updates and will publish follow-ups across the region.

What's next: An official statement is expected by Monday, Nov 9.

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Editor's note: this report was prepared by the Halburn Field Analytics desk and last updated 20:08 UTC.

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